Our Origin Story
Ladder of Growth wasn’t built out of a gap in the market. It was built from evidence.
For 16 years, Alexia Leachman worked directly with people doing real inner work: CEOs, founders, business leaders, and individuals navigating the full weight of anxiety, trauma, and long-standing fear. The modality she built and refined over that time, the Head Trash Clearance Method, works at a speed that most conventional approaches don’t. Which means the changes it produces are visible, trackable, and comparable across people and over time.
That speed was the gift. Because it meant Alexia could watch the shift happen, sometimes from one session to the next, and map what she was seeing. What changed first. What changed next. What stayed stuck until something else moved. Those observations, built and refined over hundreds of sessions, became the architecture of Ladder of Growth. The categories within each assessment aren’t theoretical constructs. They’re empirically observed dimensions of growth, built from watching real people shift in real time.
Why log exists as its own company
The model that emerged from that observation base outgrew its original container.
It became clear that what Alexia had built wasn’t only relevant to Head Trash practitioners and their clients. It was relevant to anyone doing serious inner work, in any context, with any modality. So LOG was taken out of the Head Trash ecosystem and given its own identity, so the measurement infrastructure could be applied at the scale it deserves.
This isn’t a spinoff. It’s a natural evolution: a measurement framework that proved itself inside one ecosystem, now building the infrastructure to serve the entire sector.
Alexia Leachman — Co-Founder and LOG Developer
Alexia’s commercial history is specific and substantial. She built Head Trash into a globally recognised brand in the anxiety and emotional clearing space, training therapists and practitioners worldwide in the Head Trash Clearance Method. Earlier in her career, she operated at senior corporate level, reporting directly to CEOs, and was part of a management buyout that secured £500k in investment.
The clearest signal of what LOG is really about came when Alexia was offered seven-figure investment to build a Head Trash app. She turned it down. Competing with Headspace and Calm wasn’t the vision. The model she’d built deserved something more serious: the measurement standard the entire personal development industry is missing. LOG is that.
JJ Stenhouse — Co-Founder
JJ Stenhouse spent decades at the sharp end of professional communication: as an anchor and correspondent for ITN, NBC, and SABC; as a writer and editor for major newspapers, magazines, and digital platforms; and as a media trainer and communications strategist working with national and multinational organisations, NGOs, government bodies, and advocacy groups.
That background does something specific. It trains you to hear what doesn’t land, to spot the assumption buried in a sentence, the signal lost in unnecessary complexity. It’s the same skill that makes JJ exceptional at communicating a model as genuinely original as LOG to the audiences that need to understand it.
But JJ isn’t the communications hire. She’s a co-founder who understands the model at the same depth as Alexia does, because she’s spent thirty years training across wellbeing, communication, leadership, and transformational modalities. She brings the rare combination of someone who has done the inner work and can explain it clearly to the people who need to hear it.
Founding Principles
Both founders are, in LOG’s own terms, Glitter Balls. That’s not a boast. It’s a relevant fact about a company that measures consciousness.
A Glitter Ball doesn’t generate light. It reflects it: catching whatever’s in the room and sending it back out in every direction. That’s the operating level both founders bring to this work. Not performance, not projection, but presence. In the language of the model they’ve built, they understand it from the inside because they live it.
JJ is a healer and medical intuitive in her own right. Consciousness isn’t a concept to either founder. It’s their lived operating reality. That’s not incidental to what LOG is. It’s central to why the model has the depth it does, and why the measurement infrastructure it produces is trustworthy in a way that a framework built purely from theory couldn’t be.
The combination matters: commercial rigour and genuine depth, in the same two people. That’s what makes LOG different from the wellness brands that can’t speak business and the corporate tools that can’t speak human.
WHAT LOG IS BUILDING
The personal development industry is worth over a trillion dollars globally. It has no agreed standard for measuring whether any of it works.
LOG is building that standard. Not as a side project or a nice idea, but as a measurement infrastructure that sits underneath the entire sector: consumer, practitioner, corporate. The ruler the industry has always been missing. The honest answer to the question that has been sitting underneath all of it, unaddressed, for decades.
Is it bloody working? Now we can answer that question.