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Business Owner Profile

Every business runs on systems. One of them is you.

You track the revenue. You review the pipeline. You audit the operations. And somewhere underneath all of it, there's a system you've never measured: the one that runs when things go wrong, when the decision gets hard, when visibility feels costly, when money is tight.

The Business Owner Profile measures that system. Across 11 dimensions. In 45 questions. In about 15 minutes.

Get your Business Owner Profile
45 questions11 categories15 minutes
Your inner business self

The system every other system runs on top of

Every business owner has an inner business self: the version of you that runs the business underneath the strategy and the systems.

It's not visible in your revenue figures. It doesn't appear in your Notion. Nobody audits it. But it's the system every other system runs on top of.

It's how you handle being seen in the market. How you make a call when the data isn't clean. How you carry the weight of responsibility when things pile on. How you relate to money when money gets tight. How you lead when you're depleted.

The Business Owner Profile measures those 11 dimensions. It scores them. It names the pattern. It shows you where you operate freely, where an old pattern is steering the wheel, and what the distance between those two is costing you.

That's your inner business self. The BOP is the instrument that reads it.

The missing data layer

Four data sources. None of them tells you this.

A stuck or scaling-stuck business owner has roughly four things to draw on when they want to figure out what's going wrong.

Their numbers, which tell them what's happened but not why. Their gut, which tells them something is off but can't isolate which thing. Whatever their coach or peer group said last, which is variable in quality and usually generic. And a shelf of books and frameworks that give them models but no read of where they sit inside those models.

None of those name the structural pattern. None of them isolate which category is most active right now, or which one is organising all the others.

Here's what that looks like in practice. A business owner who can't grow their team is often told they have a delegation problem. Maybe they do. But delegation problems look different depending on what's driving them. If it's a worth pattern, they don't believe others can do it as well as they can. If it's a responsibility pattern, they take on too much because letting go feels dangerous. Without knowing which one it is, the intervention is a guess. And guesses are expensive.

The Business Owner Profile gives you the missing data layer. It measures, it doesn't advise. It names the structural pattern so that whatever work follows can be aimed at the right thing.

Two products. The same assessment.

Foundation or Pathway. Both built on the same 45 questions.

Foundation ProfilePathway Profile
The question it answersWhat's going on with me in this business context?What's organising this pattern, and where's the move?
The readerCurious. Wants the snapshot. Not yet committed to a growth programme.In motion. Wants the structural data to aim their efforts correctly.
IncludesScores, stage, growth edges, floor and ceiling, plain-language descriptors, System OverviewEverything in Foundation, plus: named expression, Cascade Map, Pattern Organiser, Leverage Point, Mentor Section, What To Watch For signals
DeliveryWeb report with PDF downloadInteractive web hub with visual components and PDF download
Price£147 early bird£297 early bird
Foundation Profile

A scored snapshot of where you are right now.

The Foundation Profile tells you where you sit across all 11 categories of the inner side of running your business. It gives you specific scores, a stage on the five-stage Ladder of Growth development model, and a plain-language read of what the data shows.

What you get:

  • Your overall stage on the Ladder of Growth five-stage model
  • A score and stage for each of the 11 categories
  • Your floor and ceiling: the range you're working within day to day
  • Your growth edges: the categories where the pattern is most active right now
  • A category-by-category descriptor in plain language
  • A System Overview naming which category is doing most of the organising in your results
  • Four embedded pull-quotes naming the structural reads in plain language
  • A closing "What your scores are telling you" section with no prescription attached
📊

Foundation Profile screenshots

Device mockup: radar chart and category descriptor pages

[2-3 screenshots in browser/tablet frame]

Delivered as a web report with PDF download, within minutes of completing the assessment.

Foundation is for you if you want to know where you are right now. You're in curiosity mode: you want a measured, specific answer without committing to a growth programme. Foundation is also the natural first read for anyone evaluating the LOG platform before going deeper.

Foundation tells you what's going on. It doesn't tell you what to do about it. That's Pathway.

Take the Foundation Profile — £147 Split pay available: 3 x £49
Pathway Profile

The full structural diagnosis. What's organising the pattern, and what's the highest-leverage move?

Pathway takes the same 45-question assessment data and goes further. Where Foundation answers "where am I?", Pathway answers "what's organising this pattern, and where do I move first?"

What you get:

  • A Foundation-at-a-Glance summary (radar chart, scores, stage)
  • Your named expression: one of 13 named business-owner patterns, with the reasoning behind it
  • An Expression Compass showing where your expression sits across all 13
  • A Pattern Organiser section: which category is doing the structural work behind your results
  • A Cascade Map: a visual showing which of your 11 categories are suppressing or amplifying each other, with the leverage category named and highlighted
  • The reasoning behind the cascade: why this specific category is the leverage point for your score pattern
  • Category Interdependence: how your lowest categories are pulling on your highest
  • Your growth edges with deeper analysis
  • What To Watch For per growth edge: the observable shifts that tell you the next stage is becoming accessible
  • A Leverage Point section naming the single highest-leverage category and walking through what moves it
  • An Action Summary
  • A Mentor Section written for a coach, advisor or therapist: hand it over and whoever you work with gets the full structural read without any translation needed

Pathway Profile walkthrough video

Interactive hub, Cascade Map and Expression Compass in motion

[2-3 minute Vimeo embed, autoplay off]

Add a Profile Review session (£99)

A 60 to 90 minute session with Alexia Leachman, walking through your Pathway report and applying it to your specific business situation. The highest-leverage option on this page: the data, plus the conversation that puts it to work.

Pathway is for you if you're already in motion and you want the structural data to aim your efforts correctly. You're not asking what's going on: you have a sense of that. You're asking what's organising the pattern, and what to move first. You're probably already working with a coach or advisor. The Mentor Section and the Cascade Map give that relationship a precise starting point. Many readers report that the Pathway Profile gave them more clarity about the structural shape of how they run their business than a year or more of coaching, because their coach could start from the structural read rather than spending months arriving at it.

Delivered as an interactive web hub with visual components and PDF download.

Get the Pathway Profile — £297 Split pay available: 3 x £99
Get Pathway + Profile Review — £396 Split pay available: 3 x £132
The 11 categories

What the instrument measures

Five are specific to being a business owner. Six are broader human capacities that carry particular weight in the business-owner context.

Business-owner-specific (weighted x1.5)
x1.5

Worth

Your read on what your work is worth, and what you're worth as the person doing it. A worth pattern appears everywhere: in your pricing, your visibility, the decisions you make about who you work with. If this one is low, a lot of other things get dragged with it.

x1.5

Visibility

Your relationship with being seen, named and known in the market. Some owners shrink from it. Others push through it but it costs them. The score shows where you sit, not where you'd like to be.

x1.5

Responsibility

What you take on, what you put down, and where the line sits. Taking on too much because letting go feels dangerous is a responsibility pattern. It's why so many business owners are exhausted.

x1.5

Staying True

Keeping the centre when the noise of running a business pulls you off-course. Making decisions from your own direction rather than from pressure or reaction.

x1.5

Leading from the Front

Being the one whose direction the business follows. This applies to solo owners too. You still set the direction. You still manage freelancers and relationships. You're still the one everyone's looking to.

Broader human capacities (weighted x1.0)
x1.0

Bouncing Back

How quickly you recover from setbacks. Every business has them. How far you fall and how fast you get back up is a measure of resilience the financials will never show.

x1.0

Mental Clarity

The signal-to-noise ratio on decisions. A low score doesn't mean you're confused: it means the internal landscape is noisy enough to make clear thinking harder than it should be.

x1.0

Deciding

Moving from consideration to action without getting stuck in either. Analysis paralysis is a deciding pattern. So is impulsive decision-making.

x1.0

Letting Go

Releasing what's no longer serving the business. A disappointment, a hire that didn't work, a product that didn't land. The owner who can't let go carries it all forward.

x1.0

Money Relationship

How you internally relate to money, pricing and revenue. This is different from financial literacy. It's the internal pattern that drives financial behaviour.

x1.0

Boundaries

The lines that protect your capacity to do the work. Without them, the business gets all of you, and there's nothing left.

Your floor and your ceiling

The range you're working within right now

Think about the best day you've had recently in your business. Everything going your way. A great deal just closed. Energy, focus and clarity running high. That's your ceiling: where you operate when you're fully resourced and the wind is in your sails.

Now think about the worst day. You didn't sleep. A client cancelled. Someone on your team caused a problem. You got a refund request that felt unfair. Everything piling on at once. That's your floor: where you fall to when things aren't going well.

The distance between those two is your bandwidth. And one of the most valuable things any business owner can do, more valuable than almost any strategy, is raise the floor.

Because when things go wrong in business, and they will, the owner who falls hard takes the whole business down with them. The one with a high floor keeps leading through it.

Foundation shows you your floor and your ceiling. The range you're working within right now. That's the first thing worth knowing.

The 13 expressions (Pathway only)

Two owners at the same stage can need to do completely different work to move.

The Pathway Profile identifies which of 13 named expressions fits your specific score shape. These aren't personality types. They're patterns: the unique combination of stage and Tier 1 score distribution that produces a recognisable, nameable way of running a business.

The Overloaded ConkerThe Armoured ConkerThe Insight SeekerThe Emotional ProcessorThe Identity RebuilderThe Compensating BouncyThe Distracted BouncyThe Breakthrough BouncyThe Strategic BuilderThe Master PractitionerThe Integrative LeaderThe System ShaperThe Radiant Guide

Readers tend to respond to their expression with immediate recognition in a way that a stage score alone can't produce. The Expression Compass shows where your expression sits across the full landscape of all 13, so you can see not only which one you're in but what surrounds it and what's ahead.

🌐

Expression Compass visual

13 named patterns laid out across the five stages

[Expression Compass or placeholder grid]

The Business Owner Profile works for a specific kind of owner. Read this carefully.

This is for you if
  • You already believe your inner state shapes how you run the business, and you want to see it clearly
  • You're past the "is inner work real?" question
  • You invest in your own development already, through coaching, therapy, reading or a peer group, and you want the business-specific version of it
  • You want measurement and specificity, not more encouragement
  • You're building deliberately, not coasting a lifestyle business and not chasing a quick flip
  • You'd read "this measures the inner side of running your business" and lean in, not roll your eyes
This probably isn't for you if
  • You want funnels, ads and a playbook, and "inner dimensions" reads as woo
  • You're looking for a "do X, get Y in revenue" guarantee
  • You need cash or a strategy this week: right product, wrong moment
  • You want to be told you're great. The mirror includes the uncomfortable parts.

The instrument is calibrated to a worldview. The copy is a tuning fork. If it's resonating, keep reading.

Questions people ask before they buy

How is this different from a coaching session?

A coaching session works from a hypothesis. The Business Owner Profile gives you the read on which hypothesis is right. Take the Profile first, then take it to whichever coach or advisor you work with. The conversation lands in the right place from the start.

How is this different from a personality test?

Personality tests measure traits. Traits don't change. The Profile measures your current pattern across 11 dimensions of business-owner experience, and the pattern does change. Run it now. Run it again in three months. Watch what moves.

Will the report tell me something I don't already know?

Most readers say yes. The data isn't usually surprising at the category level. What surprises people is which category turns out to be doing the structural work. The Pattern Organiser section in the Pathway Profile is the part most readers don't expect.

What if I disagree with my results?

The Profile is a measurement, not a verdict. Disagreement usually means one of two things, both of them useful: either the data is naming something you haven't fully looked at yet, or your answers reflected a passing state rather than your settled pattern. Retake in three months and look at the difference.

Why two reports?

Foundation answers "what's going on with me?" Pathway contains Foundation as its starting point and goes further. It names what's organising the pattern and where the single highest-leverage move is. Start with Foundation if you want the snapshot first. Go straight to Pathway if you're ready for the structural read. Both run on the same assessment.

Why this instrument

Built on a measurement platform, not a quiz

The Business Owner Profile sits on the Ladder of Growth measurement platform, the same platform that runs assessment tools across ADHD profiling, anxiety profiling and perinatal mental health. It's a measurement instrument built on a proprietary five-stage development model, not a quiz, not a personality framework and not a coaching programme.

The specificity is the credibility signal: 45 questions, 11 categories, two-tier category weighting, five development stages, 13 named expressions. That level of structural precision doesn't come from a survey.

Alexia Leachman has been building measurement and inner-work frameworks for 16 years through the Head Trash Clearance platform. The Business Owner Profile is the business-specific application of that same measurement infrastructure.

Pricing

Pick the profile that fits where you are right now

Foundation Profile

A scored snapshot of the inner side of how you run your business, across 11 categories.

Early bird
£147

3 x £49

Standard price: £197

Take the Foundation Profile
Most complete

Pathway Profile

The full structural diagnosis: expression, Cascade Map, Pattern Organiser, Leverage Point, Mentor Section.

Early bird
£297

3 x £99

Standard price: £397

Get the Pathway Profile

Pathway + Review

The Pathway Profile plus a 60-90 minute session with Alexia, applying your report to your situation.

Early bird
£396

3 x £132

 

Get Pathway + Review

Early bird pricing is available for a limited number of purchases. Standard pricing applies once the early bird allocation is filled.

On the horizon: an annual Business Owner Profile membership with multiple reads a year, movement tracking across them, and a member rate on the Profile Review. If you're buying now, you're building your baseline.

Your inner business self is the system underneath everything else you run. It's the only one that's never been measured.

The Business Owner Profile reads it, scores it and names the pattern. Foundation shows you where you are. Pathway shows you what's organising it and where to move.

Get your Business Owner Profile